New Cameras and Lenses of 2018

LATEST UPDATE on 2/28/18: updating throughout the day with some of the recent camera and lens announcements of the last few days…

Camera Type

WHAT IS THIS? here we track serious/interesting products, we no longer attempt to track every single camera out there. This is a reference page, not a “breaking news” tracker, so cameras/lenses won’t necessarily be added the millisecond they are officially announced – we no longer chase the “news cycle” after all 🙂

For previous years, check the New Cameras of 2017 and the New Cameras of 2016 and the New Cameras of 2015


+ FEB-26: Canon Digital Rebel 4000D (18mp APS-C, Europe)
+ FEB-25: Canon Digital Rebel T7 / 2000D (24mp, APS-C, w/18-55 $550)
+ FEB-21: Pentax K-1 II (36mp FF, $2000)


+ FEB-26: Sony a7 III (Sony E, $2000)
+ FEB-25: Canon M50 (EF-M, $779)
+ FEB-15: Fuji X-H1 (Fuji X, IBIS, $1900)
+ FEB-13: Panasonic GX9 (M43rds, w/12-60, $1000)
+ FEB-07: Olympus E-PL9 (M43rds, 16mp, w/14-42 549 euro)
+ JAN-31: Fuji X-A5 (24mp APS-C, w/15-45 $600)
+ JAN-08: Panasonic GH5S, a video-priority variant of the GH5 (M43, $2500)


+ not yet


+ JAN-16: Hasselblad H6D-400c (100mp CMOS, $48K)


+ FEB-13: Panasonic ZS200 (1″, 15X, $800)

NEW LENSES in 2018

The abbreviations for the camera systems are:
+ DSLR: C for Canon, N for Nikon, P for Pentax K, A for Sony A, Si for Sigma SA
+ Mirrorless: E for Sony E/FE, X for Fuji X, EF-M for Canon mirrorless, m43 for Micro Four Thirds, NX for Samsung NX

+ FEB-28: Tokina Opera 50mm f1.4 (FF, C/N, no price)
+ FEB-27: Sigma 105mm f1.4 DG HSM Art (no price; C/N/A/E/Si)
+ FEB-27: Sigma 70mm f2.8 DG Macro Art (no price; C/N/E/Si)
+ FEB-26: Panasonic 50-200mm f2.8-4 OIS (M43, $1700)
+ FEB-26: Venus Optics Laowa 9mm f2.8 Zero-D (X/E/EF-M)
+ FEB-26: Venus Optics Laowa 25mm f2.8 2.5-5x Zero-D (C/N/P/E)
+ FEB-24: Tamron 28-75mm f/2.8 Di III RXD (Sony E, no $)
+ FEB-24: Tamron 70-210mm f4 Di VC USD (C/N, $800)
+ FEB-23: Tokina Firin 20mm f2 FE AF (FE, autofocus)
+ FEB-21: Rokinon SP 50mm f1.2 (MF, EF only, $999)
+ FEB-15: Fuji MKX 18-55mm T2.9 (Fuji X, $4000)
+ FEB-15: Fuji MKX 50-135mm T2.9 (Fuji X, $4300)
+ FEB-14: Zeiss Loxia 25mm f2.4 (Sony E, $1299)
+ FEB-12: Voigtlander Nokton Classic 35mm f/1.4 (Sony E, $799)
+ FEB-09: Sigma 14-24mm f2.8 DG HSM ART ($1300, C/N/Si)
+ JAN-31: Fuji XC 15-45mm F3.5-5.6 OIS PZ (X, $300)
+ JAN-15: Leica 75mm f2 (SL, $4750)
+ JAN-15: Leica 90mm f2 (SL, $5150)
+ JAN-10: Nikon 180-400mm f4E TC1.4 FL ED VR AF-S (Nikon F, $12,400)
+ JAN-08: Rokinon 14mm f2.8 Auto Focus (Canon, $800)
+ JAN-05: Sony 18-135mm f3.5-5.6 OSS (E-System, $600)


+ different or newer colors of an existing cameras are not tracked as new releases unless it’s actually a different camera
+ not all 3rd-party/unknown manufacturer lenses are tracked
+ Of the Fixed Lens Cameras, only those with RAW and/or unique or unusual features are tracked
+ For errors, corrections, additions, deletions, please leave a comment or use the online contact form